Language Links Pro — DRC Sales Enablement

Built by a Texas educator for Texas educators · Distributed exclusively by DRC

The Texas EB operating system built around the work districts actually have to complete.

Language Links Pro sits beside DRC's LAS Links assessment and turns assessment evidence into the district's operating workflow: identification clocks, LPAC action, family notices, teacher supports, reclassification and monitoring, PEIMS-ready reporting, and auditable proof — without re-entry.

1.2M+

Emergent bilingual students in Texas — the largest EB market in the nation

$14.50

Per enrolled EB child, per year — no district minimum, implementation, or per-session training fee stated

5-year

Exclusive Texas-first distribution with DRC, beginning late August 2026

Jan 4, 2027

Full commercialization readiness; October 31, 2026 is development-complete and unrestricted testing

Watch and listen

Two ways in, before you read a word

The full platform walkthrough deck as a narrated video (31 minutes), and a nine-minute episode of the TX EB Talk Podcast on AI compliance for Texas emergent bilingual programs. Both play here; both are also worth sending ahead of a first meeting.

Language Links Pro — comprehensive platform overview

The 105-slide enterprise deck, narrated: the Texas EB lifecycle, the sixteen modules, the LAS Links wraparound, security and the fourteen roles, the DRC partnership, milestones, and the demo standard. Use it to prepare for certification, or as the pre-read you send to a district director. Captions carry the presenter script.

🎧

TX EB Talk Podcast · Episode · 9 min

AI Compliance for Texas Emergent Bilinguals

TX EB Talk Podcast. A conversational episode on what "AI in the LPAC workflow" has to mean in Texas: human-approved drafts, versioned rules with effective dates, an append-only audit trail, and the claims discipline that keeps a district — and a rep — out of trouble. Good listening before a CTO or privacy-officer meeting, and a clean way to introduce the AI conversation with a superintendent.

Media files ship in the media/ folder beside this page. The page finds them automatically there or, on Squarespace, in the file library (/s/) — upload the four media files and nothing else needs to change.

The problem

Your district doesn't have an EB data problem. It has an execution problem.

The work between the assessment and the audit — the identification clock, the LPAC meeting with the right members, the notice in the family's language, the teacher who needs to know what to do Monday, the PEIMS record that has to be right — lives on spreadsheets and in the heads of a few coordinators. Dashboards show the data. They don't do the work.

Clocks per student

HLS at enrollment, identification within 20 school days, family notice and approval, annual review — and two years of monitoring after exit. Each one restarts with a transfer.

Required LPAC members

A campus administrator, a certified bilingual or ESL educator, and a parent of a current EB student — every meeting, documented, signed.

Record that has to be right

EB indicator, program type, parental permission code, TELPAS flags, monitored status — PEIMS coding drives funding and accountability.

How it works

Assessment to action, without the hand-offs.

One result on the record immediately sets the LPAC task, the teacher support, the monitoring action, the family notice, the reclassification view, and the PEIMS state. One student, start to finish:

Enroll

Home Language Survey captured once; a non-English answer starts the 20-school-day clock with an owner.

19 TAC §89.1215

Assess

LAS Links results ingest from DRC INSIGHT with lineage; identification is decided domain by domain.

LAS Links wraparound

LPAC

Required-member gate, pre-filled evidence packet, decisions with evidence, sign-offs, minutes.

19 TAC §89.1220

Family

Notice in the home language, educator sign-off, delivery evidence, approval coded for PEIMS.

19 TAC §89.1240

Teach

Lowest domain drives ELPS-aligned supports and Bluebonnet scaffolds — approved by the teacher.

ELPS · Bluebonnet

Reclassify & monitor

Criteria applied under the rule version in force; two years of monitoring scheduled automatically.

19 TAC §89.1225–1228

"Every one of these clocks exists today in your district — on a spreadsheet, in somebody's head, or nowhere. We make them executable."Language Links Pro treats each timeline as a rule with an effective date, a trigger, an owner, an evidence gate, and an audit record — not a reminder.

Inside the platform

Sixteen modules. One record. Every role sees exactly what it should.

Screens captured from the live demo campus, August 2026.

Dashboard — Morning Brief

Live tiles: total EB, LPAC meetings with overdue count, dual-identified students, compliance status; deadlines with the statute and the owner.

Students — EB Caseload

Status badges (On Track · Monitor · Needs Attention · Reclass Ready) computed from evidence; the full longitudinal record behind each card.

LPAC Management

Scheduling, required-member readiness gate, pre-populated packets, decisions with evidence, finalization that updates minutes, notices, and PEIMS together.

Compliance Command Center

Open obligations by statute, overdue items by owner, student-level audits, escalation, closure only with evidence.

Bluebonnet Library

122 TEA SBOE-approved units cross-walked to ELPS scaffolds and matched to each student's domain profile.

Growth & instruction

Goals drafted from the domain profile, intervention cycles, teaching moves — every draft approved by an educator before it takes effect.

Wraparound Plans

One accommodation record for dual-identified students, visible to the LPAC, the ARD committee, and the teacher.

Language Lab & Family

Practice and calibration evidence; translation with back-translation before any family document releases; 124 home languages on record.

Workflow-driven AI

Five scope-aware assistants that answer procedures and draft documents. The AI drafts; educators decide; the audit proves it.

Also inside

Role Dashboards · LAS Links module · Quick Assess (two-minute domain ratings) · Instruction · Resource Hub with 52 TEA-aligned forms · PEIMS/TSDS bridge with validation and a correction queue.

Texas rules, versioned

Timelines, citations, forms, and reclassification criteria live in a rules layer with effective dates. The July 2026 notice-only reclassification change was a rules release, not a rebuild.

Security by design

Fourteen scoped roles, tenant isolation enforced server-side, append-only audit with before/after values, privileged-access controls, district SSO, TX-NDPA ready, AWS hosting.

Integration

API/SFTP and OneRoster sync, two-way SIS where supported, LAS Links Student Data File ingestion with lineage, exception queue with safe reprocessing — every step audited.

Procedural compliance

Every timeline followed, tracked, and provable.

Sixteen clocks — from the Home Language Survey to post-exit monitoring, PEIMS submissions, and the annual program evaluation — modeled as rules, started by record events, owned, escalated, gated by evidence, and recorded in an append-only audit trail with the rule version in force.

Clock	Rule	What the platform does
Identification and LPAC placement	Within 20 school days of enrollment · 19 TAC §89.1226, §89.1220	Counts school days from the district calendar; schedules preLAS/LAS Links by grade; applies the domain-based decision; opens the LPAC task with the member gate; escalates at 10, 15, and 18 days.
Parental notice and approval	Before program entry; home language · 19 TAC §89.1240; ESSA §3113	Generates the notice from the decision, holds it for sign-off, records delivery and the response; program entry cannot complete without it.
Annual review and reclassification	End of year · 19 TAC §89.1220(g), §89.1225	Builds the packet; applies criteria under the rule version in force; queues notices; sets PEIMS exit and monitoring status.
Post-exit monitoring	Two years (F, S) · 19 TAC §89.1228	Creates year-1 and year-2 reviews; status travels with the student across campuses; return-to-services path.
Dual-identified coordination	ARD–LPAC joint decisions · 19 TAC §89.1230; IDEA timelines	Flags dual-identified students; links calendars; one accommodation record; alerts when an IEP decision changes language services.
PEIMS submissions	Fall snapshot; summer submission · TEC §29.066	Derives codes from workflow state; validates, previews, and exports with a correction queue and history; the district submits through TSDS.

Funding fit

Funded from the line your EB students already generate.

The Bilingual Education Allotment (TEC §48.105) funds 0.10 per EB student in bilingual/ESL, 0.15 in dual language immersion, and 0.05 for non-EB students in two-way programs — roughly $622, $932, and $311 per student a year. It depends on documented identification, placement, and parental approval, coded correctly in PEIMS. That is exactly what Language Links Pro captures and proves.

$14.50

Per enrolled EB student, per year, full platform. No district minimum, implementation fee, or per-session training fee stated at list. A 3,500-student EB program pays about $50,750 against roughly $2.3 million in allotment.

Allowable uses

Program and student evaluation, instructional materials and equipment, staff development — the BEA categories districts already use for EB program platforms. Title III can fund supplemental EL technology with a supplement-not-supplant record.

HB 2 (2025)

Approved alternative-method dual language programs now earn the full 0.15 weight; BEA may fund base teacher salaries; new bilingual certification incentives. Program approval and PEIMS coding decide real money — the platform's DLI allocation checks are the evidence.

Purchases of $50,000 or more use a best-value method under TEC §44.031; DRC can advise on cooperative purchasing vehicles. Figures from TEA and HB 2 as of September 2026; verify current weights on the district's Summary of Finances.

DRC + LAS Links

Step one is LAS Links. This is every step after it.

Every emergent bilingual student in Texas is identified on DRC's LAS Battery under the statewide identification contract. Language Links Pro is the companion that keeps those results — with lineage, past DRC's annual data purge — and turns them into LPAC action, family communication, instruction, reclassification, and PEIMS-ready records. It never administers, scores, or replaces the assessment.

Your LAS Links history, kept

Student Data Files ingest into a longitudinal record before the June maintenance window removes them from INSIGHT — every domain scale score and level, every year, on the student's record.

Domain-based identification, applied

The platform applies Texas's rule exactly — any tested domain at 1–3 identifies; fluent requires 4 or 5 in every domain; composites excluded — and opens the LPAC task with the profile the committee needs.

One relationship, one front door

Assessment-side questions stay with DRC; platform-side with Agentic Learning; districts call one number. Exclusive Texas distribution by DRC for five years.

Watch the platform overview

The 31-minute narrated walkthrough and the nine-minute TX EB Talk Podcast episode "AI Compliance for Texas Emergent Bilinguals" play in the Watch and listen section at the top of this page.

Built by a Texas educator

Agentic Learning was co-founded by Dr. Kurt Hulett — thirty years as a Texas special-education teacher, principal, legal-compliance director, and Pearson Clinical Assessment research director — and Debra Reece. Every Texas-specific rule in the product comes from having done the job.

Human-approved AI

Nothing takes effect without an educator's approval. Drafts carry generator, reviewer, and approver; model providers operate under zero-data-retention terms; estimates are labeled estimates.

The people

DRC "Language Links Pro" leadership and the Agentic Learning team.

Bill Bernys

Executive sponsor, DRC

Pam Enstad

EVP Strategic Product Marketing and Communications, DRC

Nina Trigger

Texas sales, go-to-market · Senior National Sales Manager, DRC

Amy Stolpestad

Texas product, go-to-market · Senior Director, Language Solutions, DRC

Dr. Kurt Hulett

Co-Founder and CEO, Agentic Learning

Debra Reece

Co-Founder and COO, Agentic Learning

Mike Goynes

Chief Technology Officer, Agentic Learning

August 2026

Exclusive Texas-first distribution term begins

September 15, 2026

Live demonstration to DRC's working team

October 31, 2026

Development complete; unrestricted testing begins

January 4, 2027

Full commercialization readiness — January 2027 semester pilots and August 2027 go-lives

Questions districts ask

Straight answers.

Does it replace LAS Links or TELPAS?

No. It is a wraparound: it consumes assessment outputs and never administers, scores, or replaces any assessment. Any "TELPAS equivalent" on screen is a planning estimate and is labeled as never a reclassification decision.

Does AI make decisions about students?

No. The AI drafts; educators decide; the audit proves it. Every draft carries generator, reviewer, and approver; reclassification belongs to the LPAC using approved instruments.

What does it do for PEIMS?

It derives the EB codes from workflow state, validates, previews, and exports with a correction queue and history. Your district still submits through TSDS.

How is it secured?

Fourteen scoped roles evaluated by one authorization service; tenant isolation enforced server-side and at the data layer; append-only audit; privileged-access controls; district SSO with MFA at your identity provider; TX-NDPA execution-ready; AWS hosting. The verified security documentation package is available to district IT.

How does implementation work?

Provisioning and role scoping, historical EB roster and identification-record migration with validation and sign-off, SIS connectivity validation before go-live, and role-specific training from a repeatable playbook. Districts that sign in spring go live before the first day of school.

Who supports us?

One front door through DRC. Assessment-side issues stay with DRC; platform-side issues route to Agentic Learning under a tiered severity model. 99.5% uptime SLA.

Request a scenario demo

One student, start to finish, in twelve minutes.

See a student go from Home Language Survey through LAS Links, LPAC, family notice, instruction, reclassification, PEIMS, and the audit trail — then switch roles and watch the platform refuse an unauthorized request. Your DRC account team will schedule it.

Language Links Pro is distributed in Texas exclusively by DRC. Contact your DRC Texas LAS Links representative, or use the form.

NameDistrict and roleEmailWhat would you like to see?

For the DRC team

The enablement toolkit

Everything behind this page, for the people selling and supporting it.

Ask Nina

A chat assistant answering from a 1,100-entry knowledge base — Texas and federal law, LAS Links, research, dual-identified practice, and claims discipline.

Certification

Adaptive, eight domains, with calibration analytics and a coaching plan.

Leader toolkit

Market analytics, district analysis, purchase simulation, buying signals, funding, plans, coaching, forecast.

App walkthrough · Forms & reports

Every module with real screens and educator paths; the full catalog of 52 forms and 254 reports.

About this initiative

Language Links Pro is a joint initiative: created by Agentic Learning, distributed exclusively in Texas by DRC, and governed by named leaders on both sides. This page is where the team meets the people behind it — and where Bill speaks directly to the sales, product, and marketing leads carrying it to market.

A message from Bill Bernys

Executive sponsor

Edits apply for this session; to make them permanent, replace the message text in the file.

DRC "Language Links Pro" Leadership

Bill Bernys

Executive sponsor

Pam Enstad

EVP Strategic Product Marketing
Executive Vice President, Strategic Product Marketing and Communications, DRC

Nina Trigger

Texas sales, go-to-market
Senior National Sales Manager, DRC

Amy Stolpestad

Texas product, go-to-market
Senior Director, Language Solutions, DRC — product owner of the LAS Links suite

Our partner: Agentic Learning

Language Links Pro is created and built by Agentic Learning, a Texas company co-founded by Dr. Kurt Hulett and Debra Reece, under a five-year exclusive Texas-first distribution partnership with DRC. Agentic Learning owns product development, the roadmap, and platform maintenance; DRC owns Texas sales and distribution. The primary product team we work with every day:

Dr. Kurt Hulett — Co-Founder and Chief Executive Officer

Co-Founder and CEO of Agentic Learning; executive sponsor for the initiative and a listening-and-learning member of the Product Guidance Team. Thirty years as a Texas special-education teacher, assistant principal, principal, director of legal compliance, and Senior Research Director at Pearson Clinical Assessment — the credential behind every Texas-specific claim in the product.

Debra Reece — Co-Founder and Chief Operating Officer

Co-Founder and COO of Agentic Learning. Runs day-to-day coordination and execution of the build, testing, and commercialization plan, and serves on the Product Guidance Team. The operational contact for the DRC working team on delivery, implementation, and support handoff.

Mike Goynes — Chief Technology Officer

Owns the platform architecture on AWS, the 14-role security and tenant-isolation model, SIS and assessment integrations, and the verified security documentation package that IT reviewers rely on. The technical counterpart for district CTO conversations.

How the partnership works

Area	Agentic Learning	DRC
Product development and maintenance	Owns	Advises through the Product Guidance Team
Sales and distribution — Texas	—	Owns (5-year exclusive, from late August 2026)
Assessment data (LAS Links)	Ingests and integrates	Provides and owns
District onboarding	Supports	Coordinates
Compliance and regulatory alignment	Owns	Advises
Customer support	Platform-side issues	Assessment-side issues; one front door for the district

Milestones

Aug 2026

Exclusive Texas-first distribution term begins

Sep 15, 2026

Phase 2 live demonstration to DRC's working team

Oct 31, 2026

Currently defined development complete; unrestricted testing begins

Jan 4, 2027

Full commercialization readiness

"Every EB student seen. Every domain tracked. Every educator supported."

Product modules

Sixteen sidebar modules in the Texas EB Edition, every one traced to a statute and built around the draft-to-human-approval pattern. Status reflects the current build inventory: Done is demonstrated in the product today; In progress is a build obligation due October 31, 2026.

The dashboard a leader sees on Monday morning

Tiles are computed rollups, not static counts. A deadline slipping in the Compliance Tracker changes the compliance tile without a separate sync step.

Summary tiles

Total EB students · LPAC meetings with overdue count · Dual-identified (EB + special education) with ARD/LPAC action flag · Compliance status for the term

Population views

Proficiency levels · Program models (dual language, transitional, ESL content, ESL pull-out, newcomer) · Average LAS Links level by domain · TELPAS equivalent — planning estimate only, never a reclassification decision

Evidence and coverage

Students with LAS Links on file vs never assessed · Support-plan and growth-goal coverage with named gaps · Assessment freshness per student

Deadlines and activity

Upcoming LPAC meetings and procedural deadlines with statutory citations (EEOA §1703(f), 19 TAC §89.1220) · Recent activity log with AI drafts awaiting approval

Role dashboards

Teacher · School Admin · District Admin · State/Accountability · Parent Portal. Each view defaults to the user's next actions and hides everything their role does not own.

Teacher

Alert banners (overdue LPACs, missing LAS Links evidence, drafts to approve); caseload tiles; quick actions — draft a goal, draft a support plan, record scores, "what should I prioritize this week?"; each student's lowest-domain priority; this week's teaching moves from approved plans.

Campus and district

Campus roster and heat map, overdue work by owner, LPAC calendar, reclassification readiness, assessment coverage, exception queues, exports and audit views scoped to authority.

Parent portal

Verified child relationship only. Released notices, plain-language LPAC summaries, and approved family-facing data — never staff drafts, internal notes, other students, or district dashboards.

"A teacher opens the app and sees three things: which students need attention, why, and one approved teaching move for each. Nothing to hunt for."

The Texas emergent bilingual lifecycle

Texas replaced "English learner / LEP" with emergent bilingual (EB) student in 2021 (HB 2066). Use the Texas term with Texas educators. The lifecycle below is one connected workflow in the product, from identification through post-exit monitoring.

Home Language Survey

Captured at enrollment; stored digitally with correction history.

Within 4 days

Screening flag

Survey responses create a screening requirement, owner, due date, and alert.

Automatic

Assessment window

Statutory clock with reminders and escalation to responsible roles.

20 school days

LPAC review & placement

Required members validated; decision recorded with evidence.

28-day clock · TEC §29.056

Placement & family notice

Parent notice in the home language; approval captured for program participation; record locked.

Notice + approval

Every timeline, and how each one is followed and tracked

Procedural compliance in Texas is a set of clocks. The platform treats each one as a rule with an effective date, a trigger event, an owner, a due date, evidence requirements, and an audit record — not as a reminder on a spreadsheet. The table lists the clocks; the panel below explains the mechanism.

Clock	Rule	Trigger	Owner	What the platform does
Home Language Survey	At initial enrollment (within 4 days); once per Texas career; 19 TAC §89.1215	Enrollment record created	Registrar / campus	Creates the HLS task; locks the survey to the permanent record; any non-English answer opens the identification clock.
Identification and LPAC placement	Within four weeks / 20 school days of initial enrollment; 19 TAC §89.1226(b), §89.1220	HLS answer other than English	LPAC coordinator; test administrator	Counts school days from the district calendar; schedules preLAS / LAS Links by grade and program; applies the domain-based identification rule to the result; opens the LPAC review task with the required-member gate; escalates at 10, 15, and 18 school days.
Parental notice and approval	Before program entry; notice in English and home language; Title III: within 30 days of the start of school or two weeks of placement; 19 TAC §89.1240; ESSA §3113(b)(3)(A)	LPAC placement decision	LPAC coordinator	Generates the notice from the decision, holds it for educator sign-off, records delivery and the response (approval or denial with PEIMS code); the program-entry step cannot complete without it.
Rolling 28-day compliance clock	Per-student identification cycle; TEC §29.056	Enrollment or transfer	Campus administrator (escalation)	A recurring per-student object with reminders, escalation to responsible roles, and a closed-with-evidence state; feeds the dashboard's overdue count.
Program placement and coding	Effective on entry; PEIMS program type, parental-permission code; TEC §29.066	Approval captured	PEIMS coordinator	Derives the PEIMS EB indicator, program type, and permission code from the workflow state; validates before the fall snapshot.
Assessment participation decisions	Before each state assessment window (TELPAS spring; STAAR/EOC; TELPAS Alternate / STAAR Alternate 2 with the ARD); 19 TAC §89.1220	Assessment calendar	LPAC; ARD for dual-identified	Schedules the decision meeting ahead of each window, records participation and designated supports with member attestations, and syncs the accommodation record to the IEP view.
Annual review	End of each school year; 19 TAC §89.1220(g)	District calendar (EOY window)	LPAC	Builds the prep packet (TELPAS, LAS Links growth, STAAR, CBM, teacher input); applies reclassification criteria; records continue / reclassify with evidence; queues notices.
Reclassification	End of year only; TELPAS Advanced High composite + reading criterion; notice-only since July 2026; 19 TAC §89.1225–1226	Annual review determination	LPAC	Versioned rule (July 2026 change applied on its effective date); generates the reclassification notice; sets the PEIMS exit and monitoring status.
Post-exit monitoring	Two years (monitored 1 = F, monitored 2 = S), then former-EB tracking; review at least at year end; 19 TAC §89.1228	Reclassification	LPAC	Creates year-1 and year-2 review tasks with due dates; carries status through campus changes; return-to-services path with parental approval.
Dual-identified coordination	ARD–LPAC joint decisions; IDEA timelines (initial evaluation within 45 school days of consent; ARD within 30 calendar days of the evaluation report; annual ARD; reevaluation every 3 years); 19 TAC §89.1230	Special education referral or IEP event	LPAC coordinator + ARD facilitator	Flags dual-identified students on the dashboard; links LPAC and ARD calendars; keeps one accommodation record; alerts when an IEP decision changes language services.
Newcomer and immigrant coding	Immigrant indicator (three years or less in U.S. schools); immediate enrollment (Plyler, McKinney-Vento)	Enrollment data	Registrar; PEIMS	Tracks the three-year immigrant window; supports newcomer program timelines; no enrollment blocked for missing documents.
Bilingual exception / ESL waiver	Annual application by November 1; PD plan; 19 TAC §89.1207	Staffing review	District EB administrator	Tracks the application deadline and the professional-development plan milestones.
Summer school for young EB students	120 hours for students entering K or grade 1; parental approval; TEC §29.060	Spring roster	District EB administrator	Builds the eligible list from identification data; tracks approvals and hours.
PEIMS submissions	Fall snapshot (funding counts), summer submission (year-end status); TEDS calendar	TEA submission calendar	PEIMS coordinator	Validates, previews, and exports before each deadline with a correction queue and history; the district submits through TSDS.
Annual program evaluation	Yearly report to the board; 19 TAC §89.1265	End of year	District EB administrator	Assembles reclassification by cohort, TELPAS growth, achievement, LTEL counts, and monitoring outcomes.
LAS Links data continuity	DRC INSIGHT maintenance purge each June	DRC calendar	Assessment coordinator	Ingests Student Data Files with lineage before the purge; results persist on the longitudinal record.

1. Rules with effective dates

Every timeline lives in a versioned rules layer: statute or rule citation, the counting basis (school days vs calendar days), the trigger event, the due-date formula, the owner role, and the evidence that closes it. When TEA changes a rule, a new version takes effect on its date and prior decisions keep the version that applied to them.

2. Triggers, not reminders

Clocks start from record events — an HLS answer, a placement decision, a reclassification, an IEP change — not from someone remembering to set a reminder. The district calendar supplies school-day counting; transfers and re-enrollments restart the right clocks automatically.

3. Owners and escalation

Each open item has a responsible role and due date; reminders go to the owner, escalation goes to the campus administrator and then the district EB administrator as thresholds pass. The Morning Brief and Compliance Command Center show overdue items by campus and owner.

4. Gates and evidence

Steps cannot close without their evidence: an LPAC is not 'ready' without required members; program entry is not complete without the parental response; a notice is not released without educator sign-off; an export does not run with validation errors. Overrides are permission-gated, reason-coded, and audited.

5. One record, many views

The same workflow state drives the LPAC packet, the family notice, the teacher dashboard, the PEIMS indicator, and the compliance audit — so a deadline met in one place is met everywhere, and nothing is re-keyed.

6. Proof

The append-only audit trail records who did what, when, under which role, with before/after values and the rule version in force. A monitoring review, an OCR inquiry, or a parent question is answered from the record, not reconstructed from memory.

"Every one of these clocks exists today in your district — on a spreadsheet, in somebody's head, or nowhere. We make them executable."

LPAC — the customer's unit of work

The Language Proficiency Assessment Committee is a campus committee. It identifies, places, reviews at least annually, sets assessment participation and accommodations, reclassifies, and monitors after exit. Most compliance findings originate here.

Program	Required members	Platform gate
Bilingual education	Campus administrator · certified bilingual educator · parent of a current EB student not employed by the district	Meeting cannot be marked ready until every required member is confirmed. Finalization validates membership, participation, evidence, mandatory fields, notices, and authorization. Overrides are explicit, permission-gated, reason-coded, and audited.
ESL	Campus administrator · ESL-certified teacher · parent

Program models

Dual language immersion (one-way, two-way) · Transitional bilingual (early exit, late exit) · ESL content-based · ESL pull-out. A bilingual program is required at elementary grades when 20+ EB students in one grade share a home language.

TELPAS vs LAS Links

TELPAS: annual spring, K–12, four domains, Beginning / Intermediate / Advanced / Advanced High plus composite. LAS Links (DRC): identification and progress monitoring, L1 Beginning through L5 Above Proficient. The platform crosswalks both on one record; any TELPAS "equivalent" is a planning estimate only.

Reclassification

TELPAS Advanced High composite plus a reading criterion (STAAR Reading Meets or an approved alternative), decided by the LPAC. July 2026: the parental-approval gate was removed — reclassification is notice-only. STAAR-Alt 2 alternative reclassification remains Not Observed pending TEA's process.

Post-exit monitoring

LPAC monitors years 1 and 2 (PEIMS F and S), continued tracking years 3–4, former EB year 5+. Return-to-services logic when a monitored student struggles. Indicator codes re-evaluate in real time from workflow state.

PEIMS

EB indicator, bilingual/ESL program type, parental permission, TELPAS participation, monitored status. The platform maps, validates, previews, and exports with history and a correction queue. The district still submits via TSDS.

Dual-identified and funding

EB + special education: coordinated ARD/LPAC action (19 TAC §89.1230). Dual-language allocation math (50/50, two-thirds/one-third) checked against live rosters. Bilingual Education Allotment eligibility rests on documented parental approval — captured and time-stamped.

Scenario to know cold

A student's HLS lists Spanish and the family declines program placement. The student is still identified as EB, still takes TELPAS, is still reviewed annually by the LPAC, and the denial is documented and coded in PEIMS. Parental approval governs participation, not identification.

Buyer by buyer

Every buyer compares something different. Lead with their proof point, and sequence a mixed room as: the director's lifecycle problem → live teacher utility → the technical review for IT. Pricing comes after value.

Discovery questions that expose the gap

Process, not features

"Walk me through how you find out today that an LPAC is overdue at a campus — and what happens next. Who finds out last, and how many days late?"

Assessment to action

"When LAS Links results come back, how many hands touch them before a teacher changes what happens in class?"

Evidence behind 'it works fine'

"How many required-member gaps or late notices did your last monitoring review find, and how did you know?"

Cost of the current way

"How many staff hours went into last spring's end-of-year LPAC cycle? How many PEIMS exceptions came back?"

Competitive landscape

Summit 360 is the closest direct Texas product competitor. Ellevation is the strongest national incumbent. Both are sophisticated. Language Links Pro wins on demonstrably better Texas workflow execution — not a longer checklist, and never on claims that competitors lack basics.

Dimension	Language Links Pro	Summit K12 / Summit 360	Ellevation
Posture	Texas-first EB program-management and workflow platform wrapped around LAS Links	Integrated EL ecosystem: Connect to Literacy (instruction) + Summit Insights (program oversight)	Mature national ELD suite: data, Forms, Strategies, Benchmark, family communication, professional learning
Scale (public)	New entrant via DRC distribution	~2,000 districts, 1M+ learners	1,900+ districts, 2.5M+ ELs, 50+ jurisdictions
Genuinely stronger at	Texas rule execution with effective dates · LAS Links adjacency · PEIMS/TSDS reconciliation · owned, dated, evidenced next actions · provable audit	Student-facing four-domain instruction with formative feedback · integrated Texas ecosystem · 90+ language parent communication · professional learning	Installed base and trust · Forms · Strategies · first-party Benchmark (up to 3/yr) · broad integrations incl. LAS Links, WIDA, MAP, i-Ready · professional learning
Family communication	Texas notice logic, workflow timing, educator sign-off, audit linkage	Family letters, 30+ to 90+ languages	Parent letters, signatures, digital and offline tracking
LPAC operations	Granular Texas forms, clocks, membership validation, decision gates, PEIMS linkage — lead only when proven live	Digital LPAC records, rosters, signatures, TEA letterhead	Forms and cycle management
Multi-jurisdiction	Texas launch-ready; rules engine, WIDA/NYSESLAT in build plan	Texas and California; broader offerings nationally	50+ jurisdictions
Avant	Assessment vendor priced per test ($19.90–$39.90). Adjacent category — route to DRC's assessment conversation; never compare per-test to per-student pricing.

"Summit is excellent at teaching students. Ellevation is excellent at organizing EL data. We are built for the work in between: getting every required Texas action done, on time, with evidence."

Competitive risks and countermeasures

Summit closes the workflow gap

Treat Summit as the Texas benchmark; re-check Summit 360 releases before every major cycle; keep a live competitor matrix.

Ellevation wins on trust first

Borrow trust: DRC credibility, reference districts, implementation evidence, security evidence, measurable workflow outcomes.

We look administrative

Teacher utility and assessment-to-instruction in every demo, not an appendix.

Breadth creates complexity

Dashboards default to next actions; irrelevant modules hidden by role; clicks and time-to-completion measured.

Texas depth becomes expansion debt

Rules, forms, mappings, and effective dates live outside core logic; no national-scalability claim until a second jurisdiction is proven.

Security on paper only

Negative authorization, tenant-isolation, support-session, restore, and audit tests before commercialization.

Pricing and total cost

Compare total cost, not headline rate. Build the prospect's table with their EB count in the room.

Product	Published rate	Basis	Additional fees
Language Links Pro	$14.50	Per enrolled EB child, per year — full platform	None stated at list; volume/multi-year per the master agreement
Ellevation	$11.50 – $16.00	Per active EB per year; tiered by count and module (2025 Texas ESC-1 list; awarded contracts $14–$25)	$7,000 district minimum · implementation $9.8K – $27.9K · training $1,250 – $5,000 per session
Summit 360	Not disclosed	Quote-based	Connect to Literacy awarded at $9.95 – $29.95 per student in public bids
Avant	$19.90 – $39.90	Per test administered, not per year	Remote proctoring $15 per session · section retake $10

"$14.50 per enrolled EB student, per year, everything included. Before you compare rates, compare the minimums, implementation, and training line items."

Agreement, milestones, and support

Aug 2026

5-year exclusive Texas-first distribution term with DRC begins

Agentic Learning owns product; DRC owns Texas sales

Sep 15, 2026

Phase 2 live demo to DRC's working team

Notice-only reclassification, PEIMS F/S/3/4/5, LPAC roster + minutes, DLI ratios, parental-approval capture

Oct 31, 2026

All currently defined development complete; unrestricted end-to-end testing begins

Not a commercial release date

Jan 4, 2027

Full commercialization readiness including mutually approved DRC additions

Proof library, acceptance evidence, implementation package

Service level

99.5% uptime · tiered service credits capped at 25% of monthly fees · no credit for AI generation-time performance. Contract questions route to DRC.

Support handoff

Assessment-side issues (LAS Links administration, scoring, results) stay with DRC. Platform-side issues route to Agentic Learning under a tiered severity model. One front door for the district.

Implementation package

District provisioning and role scope · historical roster and identification-record migration · SIS connectivity validation before go-live · role-specific training (teacher, LPAC, admin) · quick-start references.

Claims discipline

These are certification gates. A confident wrong claim to a coordinator who uses the competitor daily costs more than any feature gap.

Say

"Purpose-built Texas EB workflow platform designed to connect assessment, program operations, instruction, family communication, and reporting."
"Designed as a LAS Links wraparound; it does not replace or score LAS Links."
"Built to manage role-specific workflows from identification through reclassification and monitoring."
"Capabilities shown as complete are backed by October 31 acceptance evidence and January 4 commercialization release status."
House wording: "jurisdiction / TEA / agency", not "state". "Workflow-driven AI", not "multi-agent AI system". Never name internal frameworks; never "autonomous".

Never say

"Summit or Ellevation cannot do LPAC, family communication, program management, progress monitoring, or reclassification workflows."
"Language Links Pro is more secure" — unless a specific, independently supportable control comparison has been completed.
"Fully commercial on October 31." October 31 is development-complete and testing; January 4, 2027 is commercialization.
"All 14 roles, every integration, every security control, or every jurisdiction workflow is complete" — without acceptance-test evidence.
"We're SOC 2 certified" or any encryption/retention specific not in the verified security documentation package.
"We do your PEIMS submission" — we deliver validated export; the district submits via TSDS.

Every Texas district that runs Ellevation, Summit, or Frontline pays for it from a funding line that already exists — most often the Bilingual Education Allotment or Title III. This tab explains those lines, what the 2025 Legislature changed, what Washington is threatening, and how to turn all of it into a reason to buy. Figures are as published by TEA and the U.S. Department of Education as of September 2026; verify the current basic allotment and weights on the district's Summary of Finances before quoting.

How Texas funds emergent bilingual programs

Bilingual Education Allotment (TEC §48.105)

Part of the Foundation School Program. For each EB student in average daily attendance the district earns the basic allotment multiplied by a weight: 0.10 for a standard bilingual or ESL program; 0.15 for an EB student in dual language immersion (one-way or two-way); 0.05 for a non-EB or reclassified student in a two-way dual language program. With the basic allotment at $6,215 after HB 2's $55 increase, that is roughly $622, $932, and $311 per student per year.

What BEA can pay for

Program and student evaluation · instructional materials and equipment · staff development · supplemental staff · teacher salaries (HB 2 expanded this from "salary supplements") · smaller class sizes · supplies for quality instruction. Districts must spend at least 55% of BEA on direct program costs and code it to Program Intent Code 25. Language Links Pro fits "program and student evaluation" and "instructional materials and equipment" — El Paso ISD and Ector County ISD charge their incumbent platforms to bilingual funds today.

What BEA depends on

Identification, program placement, and documented parental approval, coded correctly in PEIMS. A student whose approval is missing, or whose program code is wrong, does not generate the weight. That is why the platform's approval capture and PEIMS validation are a funding conversation, not just a compliance one.

Other state lines that touch EB students

Early Education Allotment — 0.10 for K–3 students who are EB or economically disadvantaged (HB 2 now reserves part of it to fund full-day pre-K for 4-year-olds). Compensatory Education Allotment — most EB students also qualify; HB 2 repealed the 55% direct-spending requirement (October 2025), giving districts more flexibility. Allotment for Basic Costs — new under HB 2 to offset inflation. Bilingual exception / ESL waiver districts must fund a comprehensive PD plan from BEA.

What HB 2 (89th Legislature, 2025) changed

Change	Detail	What it means in a sales conversation
Dual language under "alternative methods" now earns 0.15	Districts operating a bilingual exception with a TEA-approved alternative language method (dual language immersion one-way or two-way) can receive the extra 0.05 to reach the full 0.15 weight — but only with full approval under TEC §29.054, and capped at $10 million statewide per biennium ($5M/yr). TEA's June 10, 2026 revision applied it for 2025-26: about 200 school systems and roughly $31 million in added bilingual allotment revenue. "Approved with conditions" does not qualify; non-approved programs fall back to 0.10, and their non-EB DLI students generate nothing.	Approval, program-model coding, and PEIMS classification decide whether a district gets the extra ~$311 per EB DLI student. Ask: "Is your dual-language program fully approved, and does your PEIMS coding match it?" The platform's program-model tracking and DLI allocation checks are the evidence.
BEA may fund base teacher salaries	Allowable use expanded from "salary supplements" to "teacher salaries" — districts can move bilingual pay into competitive base salaries.	Budgets are being restructured; the software line is small relative to salary lines. Position the subscription as a fraction of BEA (the calculator below shows the share).
Bilingual certification incentives	An additional $2,000 per teacher candidate in bilingual education or special education under the Preparing and Retaining Educators through Partnership allotment; a one-time $1,000 Teacher Certification Incentive for uncertified teachers who certify by 2026-27 (payouts August 2026 and 2027).	Districts are adding bilingual-certified teachers — each new certified teacher is a new LPAC educator member who needs a workflow. Teacher-facing utility matters more, not less.
Weights not increased generally	The House version would have raised the weights to 0.12 / 0.17 / 0.07 beginning 2026-27; the enrolled bill did not. Expect the proposal to return in the 90th Legislature (January 2027).	If weights rise in 2027, BEA grows and the "share of BEA" argument gets stronger. Do not quote the higher weights as current.
Retention allotments and basic allotment	Teacher Retention Allotment ($2,500 / $5,000 by experience), Support Staff Retention Allotment, and a $55 basic-allotment increase; most of HB 2's $8.5 billion went to compensation.	Discretionary new money is limited (Cypress-Fairbanks still projects an $80.9M deficit). Sell re-pointing an existing line at lower total cost, not new spending.

Federal funding: Title III and the fight over it

Title III, Part A today

The only federal stream dedicated to English learners: $890 million nationally, flat since FY2023 (up from $831M in FY2022) while the EL population grew about 30%. Allocated to states 80% by EL share and 20% by recent-immigrant share, then to districts by formula; at least 95% passes through to districts; direct admin capped at 2%; strictly supplement-not-supplant. Texas's share is among the largest in the nation. TEA's 2026-27 Title III Basic Supports application is due September 8, 2026; the grant period runs September 1, 2026 – August 31, 2027.

What happened in 2025–26

May 2025: the President's FY26 budget proposed eliminating Title III. June 30, 2025: the Department withheld $6.8B in K-12 formula funds including all $890M of Title III; released July 28 after a month of district uncertainty. February 2026: Congress enacted FY26 with Title III level-funded at $890M, an oversight briefing requirement, and new measures against withholding. May 2026: the Office of English Language Acquisition was eliminated; Title III moved to the Office of State Support and Accountability. July 2026: funds distributed on time for 2026-27.

What is at risk for 2027-28

The FY27 President's budget again proposes zero for Title III and proposes folding seventeen K-12 programs into a single "MEGA" block grant. On June 10, 2026 the House Appropriations Committee approved a bill eliminating Title III ($890M), Title II-A ($2.19B), and Title I migrant education ($428M) and cutting Title I-A by $1.9B; an amendment by Rep. Escobar (D-TX) to restore Title III failed. The Senate has not marked up; a continuing resolution and a post-election decision are expected. Districts are budgeting Title III conservatively — "don't spend it until it's in hand."

Other federal lines

Title I, Part A — the largest K-12 program; EB students are served under it and Title I can fund EL supports. Title IV-A — the flexible block grant commonly used for edtech; slightly increased in the House bill. Title I, Part C (migrant) — proposed for elimination. Title III's immigrant set-aside grows with newcomer enrollment (Texas immigrant-identified students rose 22% in one year to 193,831).

"Title III has been threatened every year and funded every year — but the district can't plan on it. The Bilingual Education Allotment is Texas money, formula-driven, and yours as long as your identification, placement, and parental approvals are documented. That's the line to protect, and that's the line we help you protect."

BEA revenue and license-share calculator

Estimate a district's Bilingual Education Allotment from its EB counts and see the Language Links Pro subscription as a share of it. Uses the current weights and a $6,215 basic allotment; ADA is approximated from enrollment with a 95% attendance factor. Rule of thumb, not a Summary of Finances.

EB students in bilingual / ESL (0.10)

EB students in dual language immersion (0.15)

Non-EB students in two-way DLI (0.05)

Basic allotment ($)

Attendance factor

Funding opportunities and calendar

Opportunity	Source	When	Fit for Language Links Pro
Bilingual Education Allotment (formula)	State — Foundation School Program	Flows through the Summary of Finances all year; driven by PEIMS fall snapshot and attendance	Primary line. Allowable as program/student evaluation and instructional materials; protects the allotment by documenting approvals and coding.
Alternative-method dual language 0.15 approval	State — TEA (TEC §48.105(a-1)/(a-2)), $10M per biennium cap	Biennial approval; 2025-26 round complete June 2026; next window for the 2027-29 biennium — apply the day it opens	Program-model tracking, DLI allocation checks, and PEIMS classification make the case for full approval and the extra 0.05.
Title III, Part A Basic Supports	Federal via TEA (eGrants)	Application due September 8, 2026 for 2026-27; annual	Allowable as supplemental EL technology with a supplement-not-supplant note; treat as at-risk beyond 2026-27.
Title I, Part A	Federal via TEA	Annual application; forward-funded July 1	Supports EB students at Title I campuses; can fund family engagement and instructional supports.
Title IV-A (Student Support and Academic Enrichment)	Federal via TEA	Annual; flexible block grant	Commonly used for educational technology; a secondary line where BEA is committed.
Bilingual certification incentives ($2,000 PREP; $1,000 TCI)	State — HB 2	TCI payouts August 2026 and August 2027; PREP annual	Not for software — but each newly certified bilingual teacher is a new platform user and LPAC member.
Compensatory Education Allotment (flexibility)	State	Ongoing; 55% direct-spend rule repealed October 2025	Freed local flexibility for at-risk services that overlap EB populations.
Cooperative purchasing contracts	TIPS, BuyBoard, Choice Partners, ESC cooperatives, DIR	Any time; district memberships reaffirmed each July	Not funding — the compliant purchasing path once a funding line is identified.

Legislative watch — what to track, what to say

Texas 90th Legislature — convenes January 2027

Watch for: a return of the 0.12 / 0.17 / 0.07 weight increase; changes to the $10M alternative-method cap; Texas Education Freedom Accounts (SB 2) effects on enrollment and ADA from 2026-27; any LPAC or reclassification statute changes that the rules engine would absorb. Say: "The rules layer is versioned with effective dates — when the Legislature moves, the workflow moves with it."

Federal FY27 appropriations

Watch for: the Senate Labor-HHS-Education bill, a continuing resolution past September 30, and the post-election conference outcome on Title III; USED restructuring and where Title III administration lands. Say: "We don't tie your subscription to Title III. Fund it from the allotment your EB students already generate."

TEA implementation letters

Watch for: To the Administrator Addressed (TAA) letters on HB 2 implementation, Summary of Finances revisions, the alternative-method approval window, and the Funding Guidebook update. Say: "Your Summary of Finances shows the bilingual allotment by row — let's read it together and see what the coding is leaving on the table."

District budget season

Watch for: budget workshops February–April, adoption in June (July–June districts) or August (September–August districts), and the fall PEIMS snapshot that sets next year's BEA. Say: "The identification clocks and parental approvals captured before the snapshot are next year's allotment."

Sources: HB 2 enrolled bill and TEA implementation letters (July 2025, June 2026 Summary of Finances revision); TEA Funding Guidebook; Texas Education Code §48.105 and §29.054; U.S. Department of Education FY2027 Congressional Justification (English Language Acquisition); House Appropriations Committee FY27 Labor-HHS-Education bill (June 2026); FY26 enacted appropriations (February 2026); TEA 2026-27 Title III, Part A application. Weights, caps, and dates should be re-verified before quoting to a district.

The twelve-minute scenario demo

Scenario-based demos prove workflow execution. Feature tours invite checklist comparisons you will not win against a national suite. One student, start to finish, with role-scoped accounts and production-equivalent test data.

Step	What you show	What it proves
1	Create the student; capture the Home Language Survey	Stage 1 digital intake with history
2	Watch the identification pathway and clock start from the survey response	Executable Texas timelines
3	Ingest or associate LAS Links results with source lineage	Wraparound; DRC branding on screen
4	Prepare the LPAC; try to mark it ready with a member missing; validate; record decisions; capture sign-off	Real gates, not labels
5	Generate the family notice in the home language; show educator sign-off and delivery status	Texas notice logic with audit linkage
6	Convert domain evidence into Bluebonnet/ELPS supports and one approved teaching move	Teacher utility; not an admin tool
7	Show campus and district dashboards updating from the same workflow state	No duplicate entry, no sync step
8	Run reclassification/monitoring logic; show PEIMS indicator codes change	Rule-versioned Texas reclassification
9	Validate PEIMS; surface an intentional error; correct; revalidate; export with history	Reconciliation with evidence
10	Switch among teacher, LPAC, campus, district, parent, auditor accounts	14-role scope, materially different data
11	Attempt cross-student and cross-tenant access; show the denial logged	Security in observable behavior
12	Open the audit trail for the student	Who, what, when, under which role, with what approval

"Let me show you one student, start to finish, in twelve minutes. If the work isn't easier and the evidence isn't better, we should stop there."

Objections and responses

Pilot design and closing

Pilot that proves value

One campus cluster through a full identification-to-reclassification cycle including an LPAC cycle and a PEIMS validation. Success metrics defined up front: overdue LPACs, time per LPAC packet, unresolved PEIMS exceptions, missing member signatures. A DRC owner and a district owner. A 60–90 day decision date written into the agreement.

Defensible value

Staff hours per LPAC cycle, late-notice and exception counts, and BEA revenue tied to documented approvals — baselined during discovery and measured after. Never guarantee assessment outcomes or "zero findings".

Close on a plan

"Send me a proposal" → confirm the decision path, send a scoped implementation plan with owners and dates alongside the proposal, reference January 4 readiness and the proof library, and bring the DRC account team in for terms. Discounting is DRC's call.

How to say it: message architecture

Buyers punish inconsistency — Gartner's 2025 buyer survey found 69% of B2B buyers report conflicts between what sellers say and what the vendor's materials say, and 73% actively avoid vendors whose outreach is irrelevant to them. Every rep uses the same three layers below, tailored to the person in front of them.

The 8-second line

"LAS Links tells you where a student is. Language Links Pro tells your campus what has to happen next, who owns it, when it's due — and proves it got done."

The 30-second version

"It's the Texas EB operating system built around the work your district actually has to complete. It sits beside LAS Links — never replaces or scores it — and turns results into LPAC action, family notices, teacher supports, reclassification and monitoring, PEIMS-ready reporting, and an audit trail. $14.50 per enrolled EB student per year, distributed and supported through DRC."

The 2-minute version

Open with the market (1.3 million EB students, one in four Texas students). Name the gap (the work between the assessment and the audit lives on spreadsheets). Walk one student: HLS → clock → LPAC with required members → notice → teaching move → PEIMS code → audit event. Close with the DRC relationship, the January 4 readiness standard, and the offer of a twelve-minute scenario demo.

The reframe every conversation should land

"Your district does not have an EB data problem. It has an EB execution problem. Every clock, every LPAC gate, every notice, every PEIMS code exists today — on a spreadsheet, in somebody's head, or nowhere. Dashboards show you the data. We get the Texas work done from it."

Challenger research (CEB/Gartner, 6,000+ sellers) found the sales experience drives 53% of buyer loyalty — more than brand, product, service, and price combined — and that the highest performers in complex sales lead with an insight that reframes the buyer's problem, then tailor it to each stakeholder, then take control of next steps. The reframe above is the insight. It works only because it leads to something Language Links Pro specifically does.

Cost of inaction (quantify it)

Staff hours per LPAC packet × LPACs per year · late-notice count · PEIMS exceptions returned · monitoring students lost track of · BEA dollars resting on approvals nobody can find. Ask for last spring's numbers in discovery; use them in the proposal.

Take control of next steps

Never end a meeting without an owner and a date: scenario demo scheduled, security package sent to IT, pilot metrics drafted, DRC account team introduced. Write the success metrics into the pilot so the close is a review, not a negotiation.

Constructive tension, not contradiction

When a buyer says "our process works fine", ask what evidence supports it. When they praise Ellevation or Summit, agree — then ask how the Texas action gets executed from it. Never argue; ask for the proof.

Key selling points — say it this way, not that way

Each row is a selling point, the precise phrasing, the phrasing that costs credibility, and the proof to show. Precision is the difference between a coordinator nodding and a coordinator correcting you.

The Texas market, precisely

Numbers from TEA's Enrollment in Texas Public Schools, 2024-25. Use them to open, to size a district, and to make the case for urgency. EB counts by district, home language, and grade are public on TEA's PEIMS standard reports — pull the prospect's before the first call.

1,345,042

Students identified as emergent bilingual, 2024-25

24.3%

Share of all Texas public school students — up from 18.1% in 2014-15

5,544,255

Total Texas public school enrollment, 2024-25

193,831

Students identified as immigrant — up 22% in one year; new enrollments start new clocks

Where the students are (ESC regions by total enrollment)

Region	2024-25 enrollment	Note
4 — Houston	1,246,551	Largest region; HISD is the current proof-point deployment
10 — Richardson (Dallas)	910,252	Second-largest; many large districts with mature EL platforms
11 — Fort Worth	595,779	Fast-growing suburbs; newcomer growth
20 — San Antonio	506,197	High EB share; strong dual-language programs
1 — Edinburg (Rio Grande Valley)	435,144	Highest EB concentration in the jurisdiction; bilingual program depth
13 — Austin	397,937	Growing; procurement-savvy districts
19 — El Paso	160,879	Dual-language leadership; border enrollment dynamics

Total enrollment shown; EB share varies by region (Region 1 and 19 far above the 24% average). Pull EB counts per district from TEA before territory planning.

Territory focus — where to spend time first

Tier 1 · Existing LAS Links districts with a competitor renewal inside 12 months

Two-product conversation already has a door. Run the Texas workflow pilot alongside the incumbent with a decision point before renewal. Highest win probability, shortest cycle.

Tier 2 · LAS Links districts running EB compliance on spreadsheets and shared drives

No incumbent to displace. Lead with the reframe and the cost of inaction; the scenario demo usually closes discovery in one meeting.

Tier 3 · Non-LAS Links districts

Co-sell with the DRC assessment team. Language Links Pro is the reason to consider LAS Links for identification and progress monitoring — the wraparound is the differentiator for both products.

The Texas buying calendar and procurement path

Selling well in Texas means knowing when money is decided and how a purchase order can legally be issued. Most lost K-12 deals are lost to the calendar, not to a competitor.

Sep – Jan

Needs assessment and budget development. Highest-leverage window for new relationships: line items are still being drafted.

Discovery, scenario demos, cost-of-inaction baselines

Feb – May

Board budget workshops, RFPs and cooperative POs. Vendors not already known by February compete against committed budgets.

Proposals, pilots reporting results, technical review complete

Jun – Aug

Fiscal year-end sprint and new-year POs. Texas districts run July–June or September–August fiscal years — ask which.

Implementation POs, roster migration, training scheduled before LPAC season

Always

LAS Links renewal dates and competitor renewal dates are the two calendars that matter most. Map both for every account.

Two-product conversation at every LAS Links renewal

Bid threshold

Texas Education Code §44.031: purchases of $50,000 or more (aggregate, 12 months) require a best-value method — competitive sealed proposals, an RFP, or an interlocal / cooperative contract. At $14.50 per EB student, a 3,500-EB district crosses the threshold. Know the district's path before proposing.

Cooperative contracts

TIPS (Region 8 ESC), BuyBoard (TASB), regional ESC cooperatives, and DIR for technology. A cooperative award lets a member district issue a PO against an already-competed contract in weeks rather than a semester. Confirm which vehicles DRC's contracts sit on and which the district is a member of. Never say "you don't have to bid it" — say "there is a compliant path to purchase."

Funding sources

Bilingual Education Allotment (weighted funding for EB students in bilingual/ESL programs, higher for dual language — tied to documented parental approval); Title III (supplemental EL services; keep a supplement-not-supplant note); local and general funds. Procurement removes the solicitation, not the funding documentation.

Privacy agreements

Expect a Texas Student Data Privacy Agreement (TX-NDPA) request from any district; the SOW requires execution-ready privacy documentation. Send the security package and subprocessor register before IT asks. FERPA handling is documented; SOC 2 status is stated only from the verification package.

Board approval

Larger purchases need a board vote even on a cooperative contract. Provide the superintendent's office a board-ready one-pager: problem, workflow, price, DRC partnership, implementation dates, measurable outcomes.

Implementation before LPAC season

Identification clocks start the day school opens. A district that signs in spring and goes live in August walks into its heaviest LPAC period with the platform running. Sell the timing, not just the tool.

The team operating system: precise, focused, trained, passionate

Research is consistent on what separates high-performing sales teams: insight-led conversations, message consistency, deliberate practice, and managers who coach to the conversation rather than the forecast. Organizations with a strong coaching culture outperform on revenue; the framework dies at the manager layer when coaching does not change.

Precise

One claims list, one status sheet for every SOW item, one price. Every rep certified before customer contact. The study guide and this site are the single source; collateral is checked against the Say / Never say list before it leaves a laptop. When you don't know, say "I'll confirm" — never guess a regulatory or security fact.

Focused

Territory tiered by LAS Links status, competitor renewal date, and EB count. Pipeline stages with evidence-based exit criteria: discovery answers captured → scenario demo delivered → technical package sent → pilot metrics agreed → DRC account team engaged. No stage advances on optimism.

Trained

Certification is the entry gate; recertification after each release (January 4 first). Weekly 30-minute role-play on one objection and one persona. Monthly competitor refresh against Summit 360 and Ellevation's current releases. Every rep records the twelve-minute scenario demo and is signed off by a manager before running it live.

Passionate

Passion is specific, not loud. 1.3 million children, one in four Texas students, each with clocks that protect their access to services. Every missed LPAC is a child waiting. Open every team meeting with one student story from a district — that is what keeps the reframe honest and the reps precise.

Weekly cadence and leading indicators

Rhythm	What happens	Metric watched
Daily	Pre-call: pull the district's EB count, program models, LAS Links status, and known incumbent. Post-call: log the four discovery answers.	Discovery completeness (4 of 4 answers captured)
Weekly	30-minute role-play: one objection, one persona, one rep on camera; manager coaches on the reframe and next-step control. Pipeline review on exit criteria, not stage names.	Scenario demos delivered · technical packages sent · pilots with written metrics
Monthly	Competitor refresh; claims-list review; one customer story shared; certification scores reviewed by domain across the team.	Team domain heat map · calibration (sure-and-wrong rate)
Quarterly	Recertify on any domain below Proficient; update the Texas rules cheat sheet against TEA changes; territory re-tiering by renewal dates.	Two-product rate at LAS Links renewals · pilot-to-contract conversion

New-rep ramp: 30 / 60 / 90

Days 1–30 · Know it

Read every tab. Pass certification at Specialist. Shadow three customer meetings. Memorize the three message layers and the Say / Never say list. Learn the demo campus cold.

Days 31–60 · Show it

Record the twelve-minute scenario demo; get manager sign-off. Run discovery on ten Tier 1 and Tier 2 accounts with a certified rep. Build one district's cost-of-inaction baseline and total-cost comparison.

Days 61–90 · Sell it

Lead a scenario demo and a technical review. Draft one pilot agreement with written metrics. Bring one LAS Links renewal into a two-product conversation. Recertify; target Master Specialist.

Precision is measurable.

The certification's calibration report tells you which claims a rep would repeat with confidence and get wrong. Fix those first.

Sources: TEA, Enrollment in Texas Public Schools, 2024-25 (Oct 2025); Texas Education Code §44.031; TIPS and BuyBoard public program descriptions; Gartner B2B buyer survey (June 2025); CEB/Gartner Challenger research summaries. Competitor and procurement details should be revalidated before external use.

Learn

Short, repeatable practice. Flashcards use a simple spaced-repetition loop: cards you miss come back sooner; cards you know retire to the back. Everything here runs on this page and resets when you close it.

Questions & answers

Every question a buyer, a colleague, or a certification item is likely to ask — with a one-line answer for the room, the full answer, why it matters to the buyer, the proof or demo move, and the pitfall to avoid. Search across everything; filter by category; expand any card.

Include certification questions

Sales Leader Toolkit

For the DRC sales leader running the Texas motion: market analytics from TEA data, researched buying signals by district, a plan generator that turns targets into territories and weekly activity, phase-by-phase task lists, strategic plan templates, coaching instruments, and a stage-weighted forecast. Everything runs on this page.

Study guide

Facts to know cold and talk tracks to rehearse out loud, by certification domain. The assessment samples every subtopic listed.

Sales certification

Adaptive assessment · 8 domains · analytics report

Distributed by

Language Links Pro (working title) · Project No. P21-444-26 · Agentic Learning · Distributed by DRC under a 5-year exclusive Texas-first agreement · Internal sales enablement — DRC access only. Competitor information is from public materials and should be revalidated before external use.

The Texas EB operating system built around the work districts actually have to complete.

Two ways in, before you read a word

Language Links Pro — comprehensive platform overview

AI Compliance for Texas Emergent Bilinguals

Your district doesn't have an EB data problem. It has an execution problem.

Clocks per student

Required LPAC members

Record that has to be right

Assessment to action, without the hand-offs.

Enroll

Assess

LPAC

Family

Teach

Reclassify & monitor

Sixteen modules. One record. Every role sees exactly what it should.

Dashboard — Morning Brief

Students — EB Caseload

LPAC Management

Compliance Command Center

Bluebonnet Library

Growth & instruction

Wraparound Plans

Language Lab & Family

Workflow-driven AI

Also inside

Texas rules, versioned

Security by design

Integration

Every timeline followed, tracked, and provable.

Funded from the line your EB students already generate.

$14.50

Allowable uses

HB 2 (2025)

Step one is LAS Links. This is every step after it.

Your LAS Links history, kept

Domain-based identification, applied

One relationship, one front door

Watch the platform overview

Built by a Texas educator

Human-approved AI

DRC "Language Links Pro" leadership and the Agentic Learning team.

Bill Bernys

Pam Enstad

Nina Trigger

Amy Stolpestad

Dr. Kurt Hulett

Debra Reece

Mike Goynes

Straight answers.

One student, start to finish, in twelve minutes.

The enablement toolkit

Ask Nina

Certification

Leader toolkit

App walkthrough · Forms & reports

Ask Nina

Your account

Dashboards

About this initiative

About this initiative

A message from Bill Bernys

DRC "Language Links Pro" Leadership

Bill Bernys

Pam Enstad

Nina Trigger

Amy Stolpestad

Our partner: Agentic Learning

Dr. Kurt Hulett — Co-Founder and Chief Executive Officer

Debra Reece — Co-Founder and Chief Operating Officer

Mike Goynes — Chief Technology Officer

How the partnership works

Milestones

Product modules

Product modules

The dashboard a leader sees on Monday morning

Summary tiles

Population views

Evidence and coverage

Deadlines and activity